Young, energetic, and passionate agri-influencers are marketing trustworthy initiatives for India's 100 million-plus farmers. These influencers have the power of the internet and a passion for changing the lives of the farmers in India.

They influence and educate farmers about new farming techniques, irrigation, controlling weeds,
pesticides, better practices relating to fertilizer use, procurement of high yielding seeds, crop
rotation, and agriculture marketing. But, do you know what influencer marketing is? If you don't there is no need to worry. In this article, we will look at what influencer marketing is and how it impacts the next generation of  farmers.

Let's start!

What is Influencer Marketing?

Influencers are people who have the power to influence purchasing decisions. Influencer marketing is the process of finding an influencer, usually a celebrity or a well-known public figure, and asking them to promote a brand or a product.

Does influencer marketing work?

If we go by the numbers, then yes. The influencer marketing industry was worth $2 billion in  2017, now at an all-time high of $10 billion. With that said, we believe that there is a strong case of agri-influencers influencing agricultural practices in India. So let's see how they are doing it.

How do Agri Influencers Market Trustworthy Initiatives for next-gen Farmers?

With the rising internet penetration in rural India, farmers are also becoming active users. In addition, farmers are using social media to learn and educate themselves about various modern and sustainable tools and techniques. Among these internet-savvy farmers, some rowdy ones have started their own YouTube channels and other social media accounts. They create content on various educational topics insimple and local languages. They are very famous among the farming community, and their influence has made them agricultural influencers. Many such YouTube channels like Farming Leader, My Kisan Dost, Farming Guruji, and Indian Farmer. These influences promote modern, effective, and sustainable technology-based initiatives for next-gen farmers. Some of the initiatives are:

1. Mixed Farming

2. Organic Farming

3. Crop rotation

4. HYV seeds utilisation

5. Modern Irrigation practices

6. Agriculture Marketing and sale

7. Effective use of fertilisers and pesticides; and much more.

Conclusion

As we can see, agri-influencers play a massive role in marketing reliable and sustainable initiatives to next-gen farmers. Millions of people watch their videos every day and become educated and aware of current agriculture initiatives.