If you're a marketer, you understand that content marketing isn't a one-time thing for generating instant results. Sharing excellent content with customers to pull them into your marketing funnel is a continuous process with unstated rules and "goalposts" that changes every year.

Here is a list of the top content marketing trends to look out for in 2022.

1. The Rise Of Short-Form Video.

For the third year in a row, consumption patterns have made videos, especially short-form videos, the top channel for any content marketing strategy.

2. Podcasting.

Podcasts, in particular, will be a major fad in 2022! In 2021, US consumers listened to approximately 15 billion hours of podcasts, a 25% increase from 2020. It is a new platform with enormous potential for advertisers.

3. Creating Content Using AI Tools.

AIl content technologies, such as Jarvis, will influence the world of content, both positively and negatively. On the plus side, typical content marketers will be able to produce more material with less work. The downside is that the internet may become swamped with AI-generated material, making original information, although better, hard to discover on search engines. It's always vital to keep up with what's going on in your sector, and being aware of current trends is one way to do so. If you decide to include one of these trends in your marketing plan, be sure it is relevant to your company's needs and will help you reach your objectives.


Want to keep you Content marketing game strong? Gromor Digital can help you to stay on top of every trend. Contact our team… we will be happy to help.