In December of 2018, there was an interesting article in The Week. It says that by 2021, India will have more than 536 million regional language Internet users. It means that soon there will be more multilingual users than English ones.

As you can see, a multilingual India will need multilingual marketing. Of course, this is not going to be easy. But, the upside is enormous. This article will discuss some of the benefits and why you need to focus on multilingual marketing.

Let's dive into it!

Why Multilingual India Needs Multilingual Marketing

Here are some of the reasons why you need to focus on multilingual marketing for multilingual India:

1. Better connection

The main aim of any marketing strategy is to better connect with your target customers. Multilingual marketing is the way to go with the rising internet penetration in non-English- speaking India. It's a no-brainer that you can connect with a person much better in their local language. When you market in their native language, it reaches their hearts and localises it.
As a brand, this is what you should aim for. As a result, this will not only create loyal customers, but you will become a part of their lifestyle.

2. Influence buying habits

People don't buy things they need; they buy things they want. And often, people buy out of habit. They rush to the same store or website out of trust and habit. With a localised multilingual marketing campaign, you can influence the buying habits of your customer base. For example, a TV or social media ad in their native language that people can relate to can take your sales off the chart. In addition, it will encourage new customers to give

your brand a try.

3. Builds Trust

As a brand, trust comes first before anything else. If people trust your brand, they will hardly care whether it is domestic or foreign, or old or new. But trust-building takes time. With that said, multilingual marketing can serve as the first step towards building trust and confidence. Not only that, with multilingual marketing, you can connect to an untapped demographic. For instance, a farmer somewhere in the interior of the country.

If you want your business to reach greater heights, multilingual marketing and content localisation is the way forward. Yet, it's not an easy task, but don't worry, we are here to help you.