VST Tillers Tractors ltd a pioneer brand in 4 wheel drive tractors had a mandate to create a multilingual TVC for 30HP Tractor around festive season.
As a part of TVC mandate brand team wanted us to focus to convey that tractor is bundled with 30 smart features, such as smart performance, Smart Versatility, Smart Efficiency etc. and also project the tractor to new gen farmers as �30 Hai To Smart Hai�
We planned an entire TVC production with our most advanced production crew who selected best locations in the out skirt of Bengaluru as per the script demand, aligned a best and experienced director, chosen best in class cinematography team and next gen model who represent next gen farmer.
Not only that, a festive mode was set with cheerleaders to give a grand entry for the tractor. Created wonderful storyboard, script with best suitable voice overs, which narrated the majority features of the tractor in a most appealing way. TVC was produced and broadcasted in kannada, Marathi, Hindi, Telugu and Tamil channels + in the various digital media platforms of the brand.
Result of this TVC took both brand and product image to new heights with greater viewership and boosted sales effectively.
Return on investment: corers together viewership in ATL and lakhs together viewership in the digital platform was generated for the same.